About Shelftrak
What is Shelftrak?
Shelftrak is a retail intelligence and execution tracking platform that helps brands and retailers monitor and optimise their in-store presence.
It does this by combining AI-powered image recognition, field team data collection, and human verification to deliver real-time insights on shelf execution, planogram compliance, pricing, promotions, and stock availability.
By gathering frequent, accurate data from store shelves, Shelftrak helps stakeholders make faster, more informed decisions to drive growth and improve retail performance.
Who can benefit from using Shelftrak?
Shelftrak is valuable for fast-moving consumer goods (FMCG) brands, retailers, and field marketing agencies.
It's especially useful for trade marketing teams, category managers, and retail execution teams who need detailed, real-time visibility of how products appear on shelves.
Whether you’re responsible for planograms, managing field teams, or ensuring compliance, Shelftrak provides actionable data to help you optimise shelf space, spot missed opportunities, and strengthen relationships with retailers.
How do I get started with Shelftrak?
You can begin by requesting a demo and discussing your specific needs us.
We'll help you determine the best approach, whether you prefer to use your own field teams or rely on Shelftrak's resources for data collection.
Next, you’ll outline your target stores, products, and reporting requirements. We’ll set up the system, provide training, and ensure that your teams can start capturing data, so you can begin seeing accurate, actionable insights as soon as possible.
