Unlock the growth already on the shelf

Shelftrak will arrive at TFWA World Exhibition & Conference in Cannes with a simple message for the travel retail industry: before investing in the next growth opportunity, businesses need to address the revenue and profit being lost through poor execution on today’s shelves. According to Shelftrak, the industry’s

Promotion without a purpose: a wasted opportunity

Used strategically, promotions are a powerful tool for driving shopper conversion and profits. Travel retail’s current use of promotions lacks purpose — a wasted commercial opportunity.  What promotions are for Promotions should be tactically deployed to recruit shoppers and convert non-buyers — this is the most impactful growth opportunity which

The hidden cost of poor execution: Shelftrak to spotlight lost revenue at Cannes

TFWA Cannes is one of the most important events in the travel retail calendar: a showcase for new product launches, activations and partnerships that help drive the industry forward. But the focus on what is new and next can create a commercial blind spot. While brands invest significant time and

Has travel retail got promotions wrong?

Travel retail’s reliance on promotions is putting margin at risk. But used strategically, promotions can be a powerful tool for driving both shopper conversion and profitability. The problem is that across European airports, promotions are too often being treated as a permanent feature of the shelf rather than a

The growth opportunity travel retail is failing to execute

Travel Retail Exclusives (TREXs) represent one of travel retail’s most powerful growth engines. They attract high-value shoppers, create genuine differentiation from domestic retail and deliver the sense of discovery travellers actively seek. Despite their significant potential, many exclusives fail to achieve the impact they were designed for. These

How F1 collaborations put travel retail in pole position

Shelftrak explores how Formula One’s global reach, luxury appeal and growing cultural influence are creating new opportunities for travel retail brands to boost visibility, premiumize products and connect with consumers.

Single Malt must win shoppers, not just shelf space

Shelftrak's latest data shows that despite physical expansion of Single Malt Scotch on travel retail shelves, this will not automatically translate into higher sales.

Gin in Travel Retail is Dead. Long Live Gin!

The era of unchecked growth is over, but the category still has a vibrant, evolving future if managed well. Introduction Over the last decade, gin has enjoyed a period of exceptional growth in travel retail and domestic markets alike. This success was driven by innovation, premiumisation, and the explosion of

The Cost of Poor Display Compliance in Travel Retail

Walk through any travel retail store - from Dubai to Heathrow to Hong Kong - and you’ll notice that no two fixtures are exactly alike. That’s by design. Each store layout is tailored to its unique footprint, passenger flow, and commercial priorities. However, behind this variation lies a common goal:

India’s Whisky Wall: What 70% Shelf Space Says About Alcohol Strategy in Indian Travel Retail

Walk through the duty-free stores at Delhi, Mumbai or other Indian International Airport and one truth becomes instantly clear: whisky rules the shelves. Not metaphorically, but physically. According to the latest Shelftrak analysis, more than 70% of all alcohol shelf space in Indian travel retail is allocated to Whisky,

The Price of Travel Retail: Why Pricing Competitiveness is Crucial in Today’s Market

As the global economy faces turbulent times, now more than ever, pricing and price competitiveness is critical for ensuring growth and sustainability in the sector.

Shelftrak and Pi Insight restructure to focus on core strengths

Pi Insight & Research Ltd has taken the strategic decision to separate the Shelftrak service into a standalone business, effective now.