Retail Execution
The travel retail shopper is changing. As purchasing power and expectations shift, the shelf must follow.
Travel Retail
Celebrity partnerships in spirits are no longer a marketing footnote — they’re becoming a structural feature of the category. And the nature of these deals has changed. What used to be a simple endorsement — a famous face on a label — has evolved into co-ownership, creative direction and long-term
Travel Retail
The world's biggest tennis tournaments are no longer just sporting events. They are spectacles, attracting the worlds of fashion, music, sport and luxury alike. Look at the US Open currently taking place in New York. Between Naomi Osaka's on-court fashion attracting almost as much discourse
Walk through the duty-free stores at Delhi, Mumbai or other Indian International Airport and one truth becomes instantly clear: whisky rules the shelves. Not metaphorically, but physically. According to the latest Shelftrak analysis, more than 70% of all alcohol shelf space in Indian travel retail is allocated to Whisky,
Branded signage and displays aren’t just for retail stores. Learn why maintaining display compliance in bars, hotels, and restaurants matters and how to keep it on track.
Managing in-store execution across hundreds of grocery and multi-sector retail stores is no small feat. Learn strategies and tech tools to optimise retail execution at scale and ensure every shelf and display drives sales.
Travel retail brings unique execution challenges. Discover how brands ensure shelf compliance across duty free stores and capture every possible sale.
Empty shelves, missing promotions; these execution failures erode travel retail profits. Uncover the hidden costs of poor shelf execution and how to prevent revenue from slipping away.
Consistently executing the basics well will always deliver greater long-term value than a temporary activation. So, is the industry focused on what looks good, or on what actually drives sales?
“Quiet luxury” is bigger than minimalist fashion. It represents a broader cultural shift — from conspicuous consumption concerned with status to a focus on quality, craftsmanship and substance. In recent years, there has been a growing fascination with the connoisseur: the consumer who knows why something is exceptional, rather than someone
Shelftrak will arrive at TFWA World Exhibition & Conference in Cannes with a simple message for the travel retail industry: before investing in the next growth opportunity, businesses need to address the revenue and profit being lost through poor execution on today’s shelves. According to Shelftrak, the industry’s
Used strategically, promotions are a powerful tool for driving shopper conversion and profits. Travel retail’s current use of promotions lacks purpose — a wasted commercial opportunity. What promotions are for Promotions should be tactically deployed to recruit shoppers and convert non-buyers — this is the most impactful growth opportunity which
TFWA Cannes is one of the most important events in the travel retail calendar: a showcase for new product launches, activations and partnerships that help drive the industry forward. But the focus on what is new and next can create a commercial blind spot. While brands invest significant time and
Travel retail’s reliance on promotions is putting margin at risk. But used strategically, promotions can be a powerful tool for driving both shopper conversion and profitability. The problem is that across European airports, promotions are too often being treated as a permanent feature of the shelf rather than a
Travel Retail Exclusives (TREXs) represent one of travel retail’s most powerful growth engines. They attract high-value shoppers, create genuine differentiation from domestic retail and deliver the sense of discovery travellers actively seek. Despite their significant potential, many exclusives fail to achieve the impact they were designed for. These
Shelftrak explores how Formula One’s global reach, luxury appeal and growing cultural influence are creating new opportunities for travel retail brands to boost visibility, premiumize products and connect with consumers.
Shelftrak's latest data shows that despite physical expansion of Single Malt Scotch on travel retail shelves, this will not automatically translate into higher sales.
The era of unchecked growth is over, but the category still has a vibrant, evolving future if managed well. Introduction Over the last decade, gin has enjoyed a period of exceptional growth in travel retail and domestic markets alike. This success was driven by innovation, premiumisation, and the explosion of
Walk through any travel retail store - from Dubai to Heathrow to Hong Kong - and you’ll notice that no two fixtures are exactly alike. That’s by design. Each store layout is tailored to its unique footprint, passenger flow, and commercial priorities. However, behind this variation lies a common goal:
Walk through the duty-free stores at Delhi, Mumbai or other Indian International Airport and one truth becomes instantly clear: whisky rules the shelves. Not metaphorically, but physically. According to the latest Shelftrak analysis, more than 70% of all alcohol shelf space in Indian travel retail is allocated to Whisky,
As the global economy faces turbulent times, now more than ever, pricing and price competitiveness is critical for ensuring growth and sustainability in the sector.
