Travel Retail
As the Travel Retail industry continues to champion Sense of Place activations as exceptional examples of immersive experiences, it is crucial to reflect on whether the average traveller truly shares this enthusiasm.
Travel Retail
As passengers are drawn to these enticing attractions, are they spending less time—and money—in duty-free stores?
Travel Retail
Here's an intriguing comparison: duty free prices for some key confectionery items average 20% higher per 100g compared to their downtown counterparts.
Travel Retail
Many travellers remain disengaged or unaware of the value on offer in airport retail, lost in a haze of glossy displays, high price perceptions, and unclear messaging.
Travel Retail
Amidst the allure of novelty and exclusivity, is the relentless flood of new products threatening to overwhelm both retailers and shoppers alike.