The era of unchecked growth is over, but the category still has a vibrant, evolving future if managed well. Introduction Over the last decade, gin has enjoyed a period of exceptional growth in travel retail and domestic markets alike. This success was driven by innovation, premiumisation, and the explosion of
Walk through any travel retail store - from Dubai to Heathrow to Hong Kong - and you’ll notice that no two fixtures are exactly alike. That’s by design. Each store layout is tailored to its unique footprint, passenger flow, and commercial priorities. However, behind this variation lies a
Walk through the duty-free stores at Delhi, Mumbai or other Indian International Airport and one truth becomes instantly clear: whisky rules the shelves. Not metaphorically, but physically. According to the latest Shelftrak analysis, more than 70% of all alcohol shelf space in Indian travel retail is allocated to Whisky, dwarfing
As the global economy faces turbulent times, now more than ever, pricing and price competitiveness is critical for ensuring growth and sustainability in the sector.
Pi Insight & Research Ltd has taken the strategic decision to separate the Shelftrak service into a standalone business, effective now.
Branded signage and displays aren’t just for retail stores. Learn why maintaining display compliance in bars, hotels, and restaurants matters and how to keep it on track.
Not all retail execution tracking tools are created equal. Discover the key factors to consider when choosing a solution to monitor in-store compliance and drive sales growth.
Managing in-store execution across hundreds of grocery and multi-sector retail stores is no small feat. Learn strategies and tech tools to optimise retail execution at scale and ensure every shelf and display drives sales.
Travel retail brings unique execution challenges. Discover how brands ensure shelf compliance across duty free stores and capture every possible sale.
Empty shelves, missing promotions; these execution failures erode travel retail profits. Uncover the hidden costs of poor shelf execution and how to prevent revenue from slipping away.
Consistently executing the basics well will always deliver greater long-term value than a temporary activation. So, is the industry focused on what looks good, or on what actually drives sales?
Brand owners and retailers are missing a golden opportunity; brands have lost the ability to lead categories effectively, and retailers have drifted away from genuinely serving their customers on a day-to-day basis.
Travel Retail
With stakeholders demanding more transparency and accountability, the ability to provide empirical evidence about the industry’s size and importance is crucial.
Travel Retail
As the Travel Retail industry continues to champion Sense of Place activations as exceptional examples of immersive experiences, it is crucial to reflect on whether the average traveller truly shares this enthusiasm.
Travel Retail
As passengers are drawn to these enticing attractions, are they spending less time—and money—in duty-free stores?
Travel Retail
Here's an intriguing comparison: duty free prices for some key confectionery items average 20% higher per 100g compared to their downtown counterparts.
Travel Retail
Many travellers remain disengaged or unaware of the value on offer in airport retail, lost in a haze of glossy displays, high price perceptions, and unclear messaging.
Travel Retail
Amidst the allure of novelty and exclusivity, is the relentless flood of new products threatening to overwhelm both retailers and shoppers alike.