Travel Retail
Travel Retail: Why Brands Are Chasing The Wrong Data
With stakeholders demanding more transparency and accountability, the ability to provide empirical evidence about the industry’s size and importance is crucial.
Garry Stasiulevicuis
Garry Stasiulevicuis is MD of Shelftrak, leading AI-driven retail execution insights. He helps global brands optimise performance through data, strategy, and category intelligence.
Travel Retail
Has ‘Sense of Place’ Become ‘Out Of Place’ in Travel Retail?
As the Travel Retail industry continues to champion Sense of Place activations as exceptional examples of immersive experiences, it is crucial to reflect on whether the average traveller truly shares this enthusiasm.
Travel Retail
Are Airports Killing Travel Retail with their ‘Passenger Engagement Zones’?
As passengers are drawn to these enticing attractions, are they spending less time—and money—in duty-free stores?
Travel Retail
Duty Free Asia: Price Perception Or Price Deception?
Here's an intriguing comparison: duty free prices for some key confectionery items average 20% higher per 100g compared to their downtown counterparts.
Travel Retail
Are Travel Retailers and Brands Failing to Communicate Value to Travellers?
Many travellers remain disengaged or unaware of the value on offer in airport retail, lost in a haze of glossy displays, high price perceptions, and unclear messaging.
Travel Retail
Are Overcrowded Shelves Suffocating Travel Retail Sales?
Amidst the allure of novelty and exclusivity, is the relentless flood of new products threatening to overwhelm both retailers and shoppers alike.