Insights, data, and strategy for thriving in travel retail. From promotional visibility to perfect shelf execution in airports, ferries, and beyond.
Travel Retail
Walk through the duty-free stores at Delhi, Mumbai or other Indian International Airport and one truth becomes instantly clear: whisky rules the shelves. Not metaphorically, but physically. According to the latest Shelftrak analysis, more than 70% of all alcohol shelf space in Indian travel retail is allocated to Whisky, dwarfing
Travel Retail
As the global economy faces turbulent times, now more than ever, pricing and price competitiveness is critical for ensuring growth and sustainability in the sector.
Travel Retail
Travel retail brings unique execution challenges. Discover how brands ensure shelf compliance across duty free stores and capture every possible sale.
Travel Retail
Empty shelves, missing promotions; these execution failures erode travel retail profits. Uncover the hidden costs of poor shelf execution and how to prevent revenue from slipping away.
Travel Retail
Consistently executing the basics well will always deliver greater long-term value than a temporary activation. So, is the industry focused on what looks good, or on what actually drives sales?
Travel Retail
Brand owners and retailers are missing a golden opportunity; brands have lost the ability to lead categories effectively, and retailers have drifted away from genuinely serving their customers on a day-to-day basis.
Travel Retail
With stakeholders demanding more transparency and accountability, the ability to provide empirical evidence about the industry’s size and importance is crucial.
Travel Retail
As the Travel Retail industry continues to champion Sense of Place activations as exceptional examples of immersive experiences, it is crucial to reflect on whether the average traveller truly shares this enthusiasm.
Travel Retail
As passengers are drawn to these enticing attractions, are they spending less time—and money—in duty-free stores?
Travel Retail
Here's an intriguing comparison: duty free prices for some key confectionery items average 20% higher per 100g compared to their downtown counterparts.
Travel Retail
Many travellers remain disengaged or unaware of the value on offer in airport retail, lost in a haze of glossy displays, high price perceptions, and unclear messaging.
Travel Retail
Amidst the allure of novelty and exclusivity, is the relentless flood of new products threatening to overwhelm both retailers and shoppers alike.