Travel Retail - Shelftrak Blog and News (Page 2)

A woman in a yellow top is asleep across bright pink airplane seats in a matching bright pink airplane interior, resting her head on a black jacket.

Travel Retail

Are Travel Retailers and Brands Failing to Communicate Value to Travellers?

Many travellers remain disengaged or unaware of the value on offer in airport retail, lost in a haze of glossy displays, high price perceptions, and unclear messaging.

Travellers walk through a brightly lit duty-free store at an airport, passing shelves of discounted perfumes and cosmetics, with prominent sale signage and branded displays.

Travel Retail

Are Overcrowded Shelves Suffocating Travel Retail Sales?

Amidst the allure of novelty and exclusivity, is the relentless flood of new products threatening to overwhelm both retailers and shoppers alike.

See all